Waltons Catalogue 2018 – Office Furniture and Office Products
As each year passes, so does the era of the paper catalogue. Although once popular, and in fact critical for a business, the paper catalogue has peaked and is now in decline. In its place stands a much cheaper and eco friendlier product, the e-Catalogue. The e-Catalogue is an catalogue which allows for a business to distribute its collection of products to customers in a much more effective manner. The transition from paper to electronic catalogues is fuelled by its many advantages in the current marketplace.
Benefits of Catalogues Online
The time that it takes to acquire an e-Catalogue is a fraction of what is spent getting a catalogue printed. One can submit the “catalogue” electronically as a graphic or a PDF. Then within about 3 days, a final product is sent back to the creator ready to be used on a website or distributed to a customer.
E-Catalogues are the epitome of being eco-friendly. With all the buzz being about going green, a business can gain benefit from this by utilizing an electronic catalogue. These eCatalogues don’t require any use of paper or similar materials that would cause consumption of trees and the like. Going green is definitely a big advantage.
Paper catalogues are expensive. The cost of inks, printing, etc. is a consideration that must be dealt with in the paper world. eCatalogues soar high above the traditional printing version in terms of cost effectiveness. Additionally, a business would only have to pay for one eCatalogue, and doesn’t have to consider a quantity in terms of how many they wish to print.
In order to provide paper catalogues to customers, they have to be mailed out or be distributed in a way that causes the physical catalogue to be provided to the customers. In addition to the printing expenses, distribution costs, such as mailing, etc. can be just as expensive as printing the traditional catalogue. With eCatalogues, there are no distribution costs.
Each paper catalogue has a limit, and that is, it can only be at one place at a time. Plus, if something happens, such as it gets lost, or thrown out, or even left at another place (home, office, etc.), then the catalogue can’t be used. With an online catalogue, a customer can simply go back online and download a new one. Sharing an eCatalogue with a friend or colleague is easy as well. The customer can just direct someone to the website where it can be downloaded.
Social media in the modern “social age” makes an eCatalogue easy to share, distribute, and talk about. Customers can speak to other customers about catalogues, but what about sharing, liking, and tweeting. Facebook, Twitter, and similar social media sites make referring other potential clients easy and very economical for the business with the eCatalogue. A great catalogue can even go viral and get distributed to the masses, essentially free of charge.
Once an eCatalogue has been created, and uploaded to a website, customers don’t have to wait for a catalogue. In fact, not only can they have immediate access, but they also have future access 24/7. When someone is shopping, an eCatalogue is ready for them to shop, causing a much higher sales conversion, than a paper catalogue that reaches a customer long after the shopping experience occurred.
eCatalogues give a business a clear competitive advantage over businesses that don’t have them. In fact, the eCatalogue itself is a substantial branding tool. The eCatalogue gives a business the opportunity to “speak” to their customers, and provide information about products, policies, and about the company itself. By providing this to their customers, a business can soar above their competition.
eCatalogues are primarily designed using Flash technology. This technology is compatible almost categorically to all Internet users. There are no real limits on access, and in fact, Flash catalogues are the norm, so operating systems, mobile devices and the like are designed to make the customer experience very reliable and enjoyable when reviewing an electronic catalogue.
Paper catalogue are perishable. They tear and get drinks spilled on them. The dog eats them, or kids colour on them with crayons. Any number of things can happen to a physical catalogue. In the electronic catalogue world, things like this don’t happen. The eCatalogue has considerable more life span than its paper counterpart.